Artificial Inteligence Case Study: Continuous Improvements of Price Promotion KPIs via artificial intelligence CPG retailer established loyalty scheme with individual offers created by SO1's AI, resulting in 48% savings on discounts, while pushing redemptions to 60%.
Artificial Inteligence CASE STUDY: Applying AI to individualize loyalty card promotions in grocery retail The retailer: One of the top 3 full assortment grocers in Germany The retailer is one of the top 3 German grocery retailers which has over 20 billion Euro yearly revenue and more
AI The future is "human" retail - the top 7 trends for customer centric retailers To put it simply, today’s trends are tomorrow's normal. For now, though, real customer centricity and true 1:1 relationships between customers and retailers are still wishful thinking. Very few retailers use
So1 & Microsoft - Was it worth joining part of Microsoft’s Scale Up Accelerator? When we first applied for the Microsoft Accelerator (https://www.microsoftaccelerator.com/) early this year, we didn’t have high expectations at all. Aren’t accelerators for early-stage startups? How can a big
AI The top 7 AI solutions for retail you shouldn't miss AI is driving customer experience For a few years now, artificial intelligence has influenced and enhanced many parts of our everyday life. The most prominent examples include what happens when you search for
Promotion How we taught brick & mortar tills to go online So1 set out to build an AI platform that offers promotion personalization in real-time. Personalization and real-time are two capabilities that we at So1 believed were crucial to making brick & mortar retail
circular Weekly circular ads and couponing apps in 2017 – consumer, where art thou? Inside the shoppers’ app arsenal Following my previous post: Besides “the internet”, what specific digital tools do consumers have at their disposal to navigate all the prices and promotional offers out there? Surely
consumer Grocery shopping in 2017 – consumer, where art thou? In the brick-and-mortar retail industry it seems that everyone is largely self-absorbed and the focus is almost exclusively on the poor industry side, fighting for their existence, trying to prevent a meltdown due
AI How German retailers free themselves from the price pressure with individual promotions Once in a blue moon, a clear and unchallenged winner climbs the rostrum of economic success by revolutionizing an industry - as seen with Apple, Amazon, Google. In academic terms, this is often
AI How AI-driven promotions outperform every other promotion form Let's state the obvious: today's battle for a consumer's attention and share of wallet in the grocery retail industry is still fought with outdated price promotion tools like circulars, coupons, FSI and the
Amazon How Amazon plans to kill brick-and-mortar retail — offline! At virtually every retail conference I went to in the past couple of years, I was witnessing more or less intense discussions with two conflicting scenarios on how the (grocery retail) world would
